5 ways the experience economy is changing urban development

5 ways the experience economy is changing urban development

To get the most out of the modern world, you need to learn to value experiences, not stuff. Welcome to the experience economy, where what you do matters a lot more than what you own.

Nike no longer just sells shoes, they’ve created ‘Niketown’ which is more akin to a theme park than a shoe store, while tourists are switching hotels for AirBnb, not just for cost but to experience a neighbourhood as locals do.