Who’s afraid of Amazon? Town centres and main streets under pressure

Who’s afraid of Amazon? Town centres and main streets under pressure

Town centres and mainstreets are the heartbeat of our local communities. Walking to get a coffee, buying lollies at the milk bar after school, or stopping to pick up a newspaper; these are all activities that almost died out with the era of the supermarket and megastore.

Marketing Personas vs Social Data Insights: Understanding the difference (and why you don’t want to get left behind)

Marketing Personas vs Social Data Insights: Understanding the difference (and why you don’t want to get left behind)

When you’re selling a location - an experience, a home, or a destination - you’re selling a diverse set of intersecting lifestyle systems, which cannot be encapsulated by traditional marketing personas.


The assumption problem: How new insights from social data are giving greenfield developers the edge

The assumption problem: How new insights from social data are giving greenfield developers the edge

Authentic local identity is the key to making places that people love and feel connected to, especially in brand new communities. How can we get past demographic assumptions and develop a new way to establish what truly matters to people?