social data

Marketing Personas vs Social Data Insights: Understanding the difference (and why you don’t want to get left behind)

Marketing Personas vs Social Data Insights: Understanding the difference (and why you don’t want to get left behind)

When you’re selling a location - an experience, a home, or a destination - you’re selling a diverse set of intersecting lifestyle systems, which cannot be encapsulated by traditional marketing personas.


The assumption problem: How new insights from social data are giving greenfield developers the edge

The assumption problem: How new insights from social data are giving greenfield developers the edge

Authentic local identity is the key to making places that people love and feel connected to, especially in brand new communities. How can we get past demographic assumptions and develop a new way to establish what truly matters to people?

What’s the Big Deal with Big Data? Your questions answered

What’s the Big Deal with Big Data? Your questions answered

Big Data: Q&A with Head of Analytics - Gala Camacho Ferrari

We know everybody is talking about it, so we sat down with our Head of Analytics to get you the basics / the latest / the foundations / the fundamentals and get you up to speed and running on the nuts-and-bolts of this global hot topic.