urban planning

Marketing Personas vs Social Data Insights: Understanding the difference (and why you don’t want to get left behind)

Marketing Personas vs Social Data Insights: Understanding the difference (and why you don’t want to get left behind)

When you’re selling a location - an experience, a home, or a destination - you’re selling a diverse set of intersecting lifestyle systems, which cannot be encapsulated by traditional marketing personas.


150+ neighbourhoods, 12 months, 1 Gala: how a mathematician took a heart-felt dive into urban development

150+ neighbourhoods, 12 months, 1 Gala: how a mathematician took a heart-felt dive into urban development

If you told me a year ago that I would be using my technical and analytical skills in urban planning, I would have asked you, “what is urban planning?” December marked my first anniversary with Neighbourlytics, its been an ocean of learnings and new experiences, this is a little bit of my story and some of the things I’ve learned so far.