Frequently Asked Questions
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Why is social data important? +
Think of a place that you love to spend time. It might be your local main street, the neighbourhood where you grew up, or a favourite holiday spot. These places we love and feel connected to have distinctive personalities, they’re memorable. We know that the best local places are vibrant and complex, they are authentic, and offer unique experiences. But the challenge facing city-makers is how to measure the ‘urban life’ we are seeking to create. How can we quantify the nuances of local identity, and how do we know if our plans and strategies are getting it right?
Traditional data sets are often not enough. The census only tells the story of residents, and is outdated before it’s even released. Consumer research focuses on generalisations rather than diversity. And community engagement processes can struggle to reach enough people to uncover the nuances of what’s unique and special about a local place.
Unlike postcode level statistics, this data is nuanced and hyperlocalised, making it highly valuable to urban planning, and understanding the evolution of places over time.
Who is Neighbourlytics for? +
Neighbourlytics is Australia’s first big data analytics tool developed by city-makers for city-makers to help you understand the social life of the places you plan, create and manage. Our clients include:
- Urban planners & designers
- Community engagement & development teams
- Development & project managers
- Economic development advisors
- Retail analysts & leasing teams
- Marketing & communications managers
And you can see how they use it by checking out our case studies.
What kind of insights can Neighbourlytics provide me with? +
Powered by social data, Neighbourlytics reveals the ""insider story"" of local neighbourhoods. Our powerful metrics can provide you with insights into things like:
- Places: What does the neighbourhood have to offer, what's popular and why, and how is it changing?
- Activity: When is the neighbourhood busy, what generates activity, and what local events and activities are typical?
- Stories: What do local people talk about, are they proud of their neighbourhood, and what local places do they talk about and promote?
Crucially, Neighbourlytics allows you to compare neighbourhoods to one another – meaning you can instantly compare your project to another location, anywhere around the world. It also operates in real time, so you can see how neighbourhood activity changes from hour to hour, from year to year, or anywhere in between.
For a clearer picture of the insights Neighbourlytics provides, check out our sample reports.
How is Neighbourlytics different from social media listening services? +
Neighbourlytics differs from social media listening services in two ways.
Firstly, it’s been developed especially for citymakers, by citymakers. We understand what kind of information you need to make smart and successful urban development decisions, and have designed Neighbourlytics with you in mind. Secondly, unlike analytics services which are primarily designed to report on social media users’ opinions, Neighbourlytics combines sentiment analysis with detailed data on the way people move through and use physical places.
Secondly, unlike listening and scraping services which are primarily designed to report on social media users’ opinions, Neighbourlytics combines sentiment analysis with detailed data on the way people move through and use physical places.
Who’s behind Neighbourlytics? +
Neighbourlytics is the brainchild of two urban development professionals with thirty years of combined experience working in Australia and overseas. They are supported by a team with expertise spanning data science, Smart Cities technology and product development. Find out more here.
About the data
Where does the data come from? +
Neighbourlytics draws data from a range of publicly available sources, including social media platforms, rating and review websites, travel wikis, event promotion pages, and other dynamic digital sources.
This is what’s often referred to as “big data” – the detailed information about human behaviour that is increasingly being recorded as we use digital technology for more and more of our daily tasks.
How is social data different from other population data sources? +
Other population data sources provide information at a postcode or municipal level, which can gloss over truly localised insights. Neighbourlytics collects data from within 1km of your focus site, giving you the nuanced understanding necessary to deliver a project with real social value.
We also understand that resident population analysis misses out on a wealth of information about the people who work in, travel through, or visit a neighbourhood. With more and more of the actions we take online recording our location, Neighbourlytics harnesses geotagged data to analyse both visiting and resident populations.
Lastly, Neighbourlytics is about more than just numbers. We mine social media to find out about a neighbourhood’s character, and the aesthetic and lifestyle preferences of the people who spend time there.
How granular does the data get? Can you track what individual people are doing and saying? +
No. We take privacy seriously. While other social media monitoring tools track the activities of individuals to create consumer personas and behavioural predictions, we are looking to these digital sources to uncover how people interact with and value the places they go.
Like the population census, our data is de-identified and focuses on group trends rather than the behaviour of individual people.
Will the data that comes from social media be skewed towards younger people? +
No. The data is adjusted for younger people’s more active use of social media.
In fact, social media sign-ups are now relatively even across age groups. Every day millions of Australians of all ages and demographics are creating incredible data points online that paint a picture about the places they go and what they value. 84% of us use the internet everyday, and 79% are active social media users
Read more about Australia's social media use.
Getting started with social data
How do I purchase social data? +
It’s simple to request social data for your project, and you can get started in just 5 minutes.
First, you request a quote through our website by inputting some project details. Then, review your quote and our team can assist you with any options or customisations you need. Finally, once you're ready to get started, accept the quote online and our system will commence the data creation straight away.
How long does it take to create my data? +
Our process is automated, meaning our data collection & creation systems start turning as soon as you accept your quote. Our standard reports require 4-7 days of data collection and processing, and are released every Thursday. This means if you order by Thursday, you will have your report within 7 days.
How much does it cost? +
Our pricing is based on the number of neighbourhoods you select. Pricing ranges from $4,800 for data covering 3 neighbourhoods, to $25,000+ for your portfolio or municipality of 15 neighbourhoods or more. Find out more about our products and pricing.
What happens once I accept the quote? +
Once you accept your quote you will be assigned an account manager and they will be in touch to introduce themselves and tell you what to expect next. In most cases, the steps are:
- Project setup: your account manager will confirm any final project details, including data capture boundaries or project information
- Social Data Dashboard creation: our system creates social data for your project based on the information you provided. This process takes a number of days, and once complete you will receive notification that your social data dashboard is ready to access.
- Comparative Insights Report: your printable comparative insights report team will ensure your Insights report
- Guided support: at any time throughout the process you are encouraged to utilise your included ""Guided Support"" to help you get more out of your data. Your account manager will help you find out how.
I’d like to include social data in a tender, how can I get what I need? +
We'd love to help! Lots of our clients request social data quotes to include in proposals or tenders. Once you submit your request you will receive a quote the next business day. If you have something specific in mind contact our team and we will create a customised quote for your project.
Note that our quotes are valid for 30 days. So if you expect that it might take longer than this for your project to be confirmed, let us know and we can freeze the price for you.
Using your social data dashboard
Watch this short video for tips on how to use your interactive dashboard