This is the lifestyle report for Windsor (Vic) for July 2024. To see more data like this, register your interest below, or create an account to view the full report.
This report captures the lifestyle character of Windsor, Vic, across the month of July 2024. Our unique real-time data sets have been created to help you understand who the community are, where they come from, and what brings them to your local area.
This report is provided as part of the Local Traders Program. Find out more about the program here.
Otherwise known as a 'trade area', this is essentially the home location of your potential customers - the people that are coming to Windsor regularly, and have the potential to pass by, and engage with your business.
Understanding your trade area helps you focus marketing efforts, inform your business offer and even to find the best store location.
Here are three examples:
Traders can use trade area data to target their social media ads more effectively. For instance, if a bookstore sees a high concentration of potential customers in a specific neighbourhood, they can run localised ads promoting upcoming author events to that area.
Knowing the boundaries of your trade area allows traders to plan community events that will draw in local residents. For example, a beauty salon might run a 'local residents' campaign, with special discounts for people living in specific surrounding locations.
Understanding where their customers are coming from, can inform store layout and inventory choices. If a deli finds a portion of visitors are coming from far away, it may place picnic items in the windows to appeal to day trippers.
Otherwise known as an 'exposure' or 'dwell' map, this identifies where people spent the most time across Windsor in the month of July 2024. Information like this is valuable for helping you understand how 'well exposed' your location is to potential customers.
Otherwise known as an 'accessibility analysis', this map identifies which local people can access your location within a 'short drive' of 10 minutes or less. These people have the best potential to be your regular and loyal customers.
How much to do already know about them?
By regularly reviewing your 'accessibility', you can more deeply understand your customers in the following ways:
This 'local attractions' map identifies which local places - businesses, organisations and open spaces - have the most community engagement. Different from looking at star ratings, or income, this measure examines how much locals digitally interact with local places through digital actions such as likes, ratings, checkins, mentions, reviews.
Top places have large digital footprints, created by a large loyal base of customers and visitors.
When you have insight into what brings people to the neighbourhood you have a better understanding of how to position your business in the following ways:
Neighbourlytics have built a sophisticated data ingestion and processing system which creates unique geospatial data across Australia. We are specialists in 'realtime lifestyle data'; essentially in measuring who the community is, what they value, and how they spend their time.
We do this by harnessing data that is created as people utilise local neighbourhoods. We have more than 15 data sources, and examples of the data sources that power our tools are:
The Local Trader Program is a pilot program being run across specific Australian locations, to provide our data directly to local traders and learn more about how they might use it. Find out more about this program here.
If you want to access regular lifestyle data for Windsor, register your interest in joining the Local Traders Program. If we receive interest from enough local traders we will help traders seek funding to receive monthly reports for the local area.