Cities need to measure more than GDP, travel allowances and traffic congestion to become liveable. Here we discuss why social wellbeing is a superior measure for creating equitable and liveable cities, and why we created the Social Prosperity Standard.
Town centres and mainstreets are the heartbeat of our local communities. Walking to get a coffee, buying lollies at the milk bar after school, or stopping to pick up a newspaper; these are all activities that almost died out with the era of the supermarket and megastore.
When you’re selling a location - an experience, a home, or a destination - you’re selling a diverse set of intersecting lifestyle systems, which cannot be encapsulated by traditional marketing personas.
Authentic local identity is the key to making places that people love and feel connected to, especially in brand new communities. How can we get past demographic assumptions and develop a new way to establish what truly matters to people?