Marketing Personas vs Social Data Insights: Understanding the difference (and why you don’t want to get left behind)

Marketing Personas vs Social Data Insights: Understanding the difference (and why you don’t want to get left behind)

When you’re selling a location - an experience, a home, or a destination - you’re selling a diverse set of intersecting lifestyle systems, which cannot be encapsulated by traditional marketing personas.


The assumption problem: How new insights from social data are giving greenfield developers the edge

The assumption problem: How new insights from social data are giving greenfield developers the edge

Authentic local identity is the key to making places that people love and feel connected to, especially in brand new communities. How can we get past demographic assumptions and develop a new way to establish what truly matters to people?