With customers at the heart of their business model, the Frasers Property team were seeking to learn more about the community dynamics, strengths and opportunities for a selection of their residential projects.
Working with the Neighbourlytics team for over 12 months, Frasers Property has been receiving monthly Neighbourhood Snapshot reports to enable them to observe key community development dynamics such as:
- existing strengths and assets of each local neighbourhood to be drawn upon and amplified through project activities
- the local stakeholder context for each project
This monthly place-based data has enabled Frasers Property to track the evolution of communities across their projects, and to identify opportunities to strengthen community development initiatives.