Technical Forum

If a user requires quarterly reporting, we recommend using a sample month for each quarter as the data result - ie Jan, Apr, Jul, Oct. This will then provide an insight into lifestyle changes in each season, without 'flattening' the results across 3 months (which would happen if Jan - Mar results were aggregated). Longer term tracking is able to be done using the Activity Over Time tool which will show the monthly change for a location across the last 13 months.

The "important amenities" is created by looking at all the digital activity a place receives - likes, mentions, ratings and reviews - across a 12 month period, with the most recent months weighted more heavily. So businesses and organisations that get a strong score here, have a highly engaged audience, that talk about them often - which can happen whether they are open or not. It's not uncommon to find that real estate agents, or doctors practices do well in these scores as they can often be connected across the community - sponsoring kids sport or other events - which can lift their scores. And similarly, it's not always the cafe with the 'best coffee' that does the strongest, but rather then one with the most loyal local customers.

It's also important to note that places are scored based on their place type - so libraries are only compared to libraries, and accommodation to accommodation. So, if the businesses in question fall into a niche business type, it may be the case that they are strong performers within the context of their category.

Yes, there are two ways to do this:

1. The 'Residents out' tool within our movement data will show you which other suburbs local residents habitually visit. This will include trips for recreation, daily needs, as well as employment

2. The activity hotspots tool will show you which locations across a neighbourhood are busy, relative to one another. To do this, just make sure both locations of interest are captured within the same report (this can be done with a custom neighbourhood). It's important to note that the source data is unable to provide specific 'leakage' stats such as 100 people went to location X, but is very suitable for a relative busy-ness comparison.

Yes, paid users can input an address as a centre point and this will then be used for your custom neighbourhood location.

In addition to this, the platform includes 9,300 'public locations', which are predefined and available to all users - paid and free. These locations are selected based on the busiest part of each suburb, so are typically a fair representation of the suburb lifestyle.

Yes, custom neighbourhoods allow you to define the neighbourhood in whatever shape and size you are seeking. It's important to note that there may be data quality issues if your shape is too small or narrow, and very large areas may yield unhelpfully aggregated results. We have more guidance on selecting the best location in our Help Centre, and our team are able able to assist if needed.