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I'm doing some work for a regional council looking at visitors to a 55 hectare scenic reserve. It has an onsite visitor centre, cafe, BBQs, playground etc. Would your product allow for a large custom area like this? Does this count as one location?
I'm thinking I would need a pro account (probably just for a month, this isn't an ongoing project) with the add-on of the activity trends tool so I have data from the past year. Does that seem right? The reserve has between 300,000 and 400,000 annual visitors. Would that be enough to warrant meaningful data? It's a small budget project.
Thanks for your question. Yes we can certainly include a very large area, as you have described, as a single custom location. We have some instructions in our Resource Base on how to request a custom location, however, in this instance you can simply send us a polygon (ie shape file or similar) of the area that you require coverage for, and our team will set up the boundary for you.
Thank you, our Leadership Team are interested in Neighbourlytics.
They had a specific enquiry – they are very interested in what our Council neighbourhoods/LGA, particularly arts sector, looked like pre-COVID compared to now.
Can we access previous data if we have an annual subscription? Or is this a piece of work we would need to commission you to do? Not even sure if your records go back that far? 2019.
Thanks for getting back to us. Unfortunately our Australia-wide data records only go back as far as Jan 2023. Every paid account provides access to the historic data sets in our Discover tool, but unfortunately we're unable to show historical data pre-covid.
I'm sorry that’s not the answer you were hoping for, but please let me know if there is anything else I can help with.
I was under the impression that I had access to 50 reports. I was specifically looking to access data for Springly, Greenvale and Villton. Would the polygon option be the best way to capture Springly and its key suburbs together, and then a separate polygon for Greenvale? If so, I’d be happy to provide preferred boundaries for each. Could you also clarify how the credits work in relation to my access?
Additionally, I’d like to better understand the polygon option - if a more refined project-specific area is preferable, I’m happy to provide an outline.
No worries, we know it's a little confusing! Yes you can save up to 50 reports from our database of public locations (essentially the locations that Neighbourlytics have pre-defined - there are 9,300 of them across Australia, and Springly, Greenvale and Villton are all available). Use the search bar on your account 'Front Desk' to search the location that you need, and you will be able to save it directly in to your account.
In addition to accessing these 'public' locations, you also have access to two custom locations - meaning you can define the specific shape of the location that you want reports for. It can be a circle/radius or you can send through an irregular shape for us to process for you. You don't have to submit your request for custom locations yet, so there's no rush. Essentially, whenever you decide that the public locations don't cover the specific area that you need, that's when you want to use the Custom locations.
The "How can I set up a specific location?" article, in our Help Centre, tries to set out a little more about custom vs public locations.
Is the heat map of mobile phone data linked to points of interest, or is it just general visitation data?
The heat map shows where people spend time but - due to limits in location accuracy - it is not able to be routed back to specific points of interest or individual shops. The data is ideal for indicating which end of the street is busiest, or how the activity levels change from day to evening, but it is not specific enough to determine which side of the street is being used.
For more specific insights into the popularity of particular businesses, the Amenities Mapping tool includes a 'relevance score', which calculates how important each local business is based on the level of digital community interactions with it (ie likes, ratings, reviews etc).
Can benchmarks be created for average travel distances so that I understand how good a particular result is? (e.g., Greater Perth)?
Yes, there are 3 ways to do this:
1. The Insights Reports include an ‘Australian average’ travel distance beside each of the neighbourhood scores.
2. The Discover tool includes the distance travelled for each Australian suburb and the colour scale used on the maps indicates the percentile each suburb sits in ie; Suburb X is 12.3km travelled (in the top 73% of all Australian suburbs)
3. Users can create their own benchmarks by using the custom neighbourhood feature. To do this, request custom neighbourhoods for a series of relevant benchmark locations and compare your focus neighbourhood results to this cohort.