Technical Forum

There are three ways to access historical data in our tools:

1. Discover: All paid seats have access to historic behavioural data in our Discover tool, enabling you to check out monthly visitation, movement and activity hotspot data back to January 2023

2. Archive Reports: These reports are available as an 'Add On' to any paid account, and enable you to request a single historic month of your choice from our database.

3. Activity Trends Tool: This premium data add on can be added to any Insights Report, to show you the previous 13 months of activity levels across a location of your choosing.

I shared your questions/suggestions with the team. What came out of the discussion is that our analytics system is designed to match points of interest together and eliminate duplicates wherever possible. For example, you shouldn't get results for Joe's Pizza, and Joe's Pizza Cafe, if it is a single business that happens to use variations of its trading name.

That being said, we are very careful not to 'over-clean' the data. As our analytics are powered by crowdsourced data feeds (ie the community make our data as they use local neighbourhoods), sometimes the 'duplicates' are actually part of the insight. For example, a really popular pub may be mapped in our data as a pub, a beer garden, and a trivia room. Or over time a park - such as Hyde Park in Sydney - will show up as the park, the rose garden, the rotunda, and (maybe even) the public toilet.

Essentially if the place plays multiple roles in the community, and they are genuinely interacting with it in different ways, or under different names, then you may see a number of results in our data for a single place. In the example of  ‘Greenvale’ and ‘Greenvale Park’ that you raised, the place for 'Greenvale' is part of the Active Transit category, which indicates that it's referring to the skatepark within the park, whereas the place for 'Greenvale Park' is part of the Park or Reserve category, which indicates that it is referring to the actual park itself.

In order to set up a location with a custom boundary we would need to know the required centrepoint of the radius (this can be provided as a street address, street intersection, as a latitude and longitude, etc) as well as how large you would like the radius to be. Please note that when setting up a custom boundary you must be mindful of size constraints for optimal results. If your radius is too large (exceeding 15km2), the boundary might encompass diverse areas with varying visitation patterns, which could dilute the specificity of your analysis.

If you have a particular radius in mind, our team can guide you on the best size and shape for your location to ensure that the data you gather remains informative and relevant to your exploration of local lifestyle dynamics.I hope that's helpful - we also have an FAQ section on our website that gets regularly updated with popular questions if you're interested in learning more.

Thank you for your recent question about requesting a PDF. Yes, with an Advanced account you can request PDF access for any report. Unfortunately due to the size of the data, we haven't yet released the capability for you to download the report yourself from the browser (but we're working on it!). So - for now - to submit your request please send us the full URL of any report(s) that you want to access. Once we receive the request(s), our system will then generate the PDF and provide it via email. You can send us the URL via reply email, or just pop it into the question bar of the Help chat that you used to submit this question.