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We are doing a study at the Council to better understand data and how we assess our projects oce they are completed. Things like positive place changes, behaviour changes and similar for say urban renewals, streetscape upgrades, open space upgrades etc.I was wondering does the Neighbourlytics program / platform look at this – post project completion?What are the qualitative data that can easily provide this information?
Our data system is often used in this way by teams like yours. The type of outcome you get, and how you set up your project really depends on the type of project (ie small streetscape change vs large park upgrade), as well as type of impact you expect to see (ie; visitation patterns to change, or more weekend activity etc)The Use Cases section of our Resource Base provides some great examples of how other Councils have used our tools. You're also welcome to book in a time to speak with one of our Placemaking or Community Data experts to get some 1:1 guidance on using our tools for your use case
We are currently conducting a high-level review for the potential to reposition for a government related tenant.Specifically, I am looking for some data for inclusion in an upcoming presentation around government tenants in the CBD. Ie heat map of where the employees at address 1, address 2, address 3, address 4 (all government anchored assets) are coming from across Greenvale and the amenity they spend their time in when in the CBD.Is this something we could obtain via Neighbourlytics?
Our tools can be used to show the existing visitation patterns to those locations, as well as use our walkability analysis feature to look at the most important amenities adjacent to each location.For analysis that is specific to your locations you’ll need to set up a custom location with one of our Pro or Advanced seats. Our Help Centre includes some helpful resources on how to choose and set up custom locations.
If we sign up in say October, do we get access to older data i.e. we sign up October 2024, can we get data from say July 2024 or earlier?
There are three ways to access historical data in our tools:
1. Discover: All paid seats have access to historic behavioural data in our Discover tool, enabling you to check out monthly visitation, movement and activity hotspot data back to January 2023
2. Archive Reports: These reports are available as an 'Add On' to any paid account, and enable you to request a single historic month of your choice from our database.
3. Activity Trends Tool: This premium data add on can be added to any Insights Report, to show you the previous 13 months of activity levels across a location of your choosing.
Not sure if this something that can be amended but I have noticed that the mapping has picked up ‘Springly Beach’ and ‘Springly Foreshore’ which could be considered one location. I saw in the top amenities these were listed separately under the physical amenities but maybe they should be grouped, what do you think?Also ‘Greenvale’ and ‘Greenvale Park’ and few other dots could be grouped together.
I shared your questions/suggestions with the team. What came out of the discussion is that our analytics system is designed to match points of interest together and eliminate duplicates wherever possible. For example, you shouldn't get results for Joe's Pizza, and Joe's Pizza Cafe, if it is a single business that happens to use variations of its trading name.
That being said, we are very careful not to 'over-clean' the data. As our analytics are powered by crowdsourced data feeds (ie the community make our data as they use local neighbourhoods), sometimes the 'duplicates' are actually part of the insight. For example, a really popular pub may be mapped in our data as a pub, a beer garden, and a trivia room. Or over time a park - such as Hyde Park in Sydney - will show up as the park, the rose garden, the rotunda, and (maybe even) the public toilet.
Essentially if the place plays multiple roles in the community, and they are genuinely interacting with it in different ways, or under different names, then you may see a number of results in our data for a single place. In the example of ‘Greenvale’ and ‘Greenvale Park’ that you raised, the place for 'Greenvale' is part of the Active Transit category, which indicates that it's referring to the skatepark within the park, whereas the place for 'Greenvale Park' is part of the Park or Reserve category, which indicates that it is referring to the actual park itself.
I was about to write to ask about enlarging the radius of my Springly report, what’s involved with that?
In order to set up a location with a custom boundary we would need to know the required centrepoint of the radius (this can be provided as a street address, street intersection, as a latitude and longitude, etc) as well as how large you would like the radius to be. Please note that when setting up a custom boundary you must be mindful of size constraints for optimal results. If your radius is too large (exceeding 15km2), the boundary might encompass diverse areas with varying visitation patterns, which could dilute the specificity of your analysis.
If you have a particular radius in mind, our team can guide you on the best size and shape for your location to ensure that the data you gather remains informative and relevant to your exploration of local lifestyle dynamics.I hope that's helpful - we also have an FAQ section on our website that gets regularly updated with popular questions if you're interested in learning more.