Technical Forum

The Activity Over Time tool is an 'Add on', meaning it is only applied to a single report - in this instance it is applied to the Springly August 2024 data report.In your quote you were able to amend the quantities to 'add on' this section to additional reports. However since this tool already covers 13 months, our users typically only add it on one a year. For example, if you now decide to add it on to your August 2025 report, you will have a complete picture.

The relevance score is computed based on the quantity of engagement with each point of interest. Places with high scores have a high level of digital engagement for their place category (places are assigned to categories based on the proprietary classification system we have created) and their geography. This means that a place with a high relevance score may not be the busiest location in an area, however, the amount of digital interaction with it indicates how important and influential it is to the local community.

With the custom location provided as part of the Pro subscription, you can choose a boundary that provides the data results for a specific location. However, how small an area you can 'drill into' depends on the type of data result you are interested in.- Visitation data (movement and activity hotspots) has a limit to how 'small' a boundary you can choose to ensure the data still provides viable results. We can guide you at the time but typically we recommend selecting a boundary no smaller than around 500m across.- Amenities data analysis can be as fine grain as you choose using our Explorer tool. To do this, once you have set up a larger neighbourhood, you can use our Explorer tool to create smaller precincts for more in-depth analysis. Explorer is available for all custom locations with a Pro subscription and on all standard reports too (those that can be generated via the Front Desk and Discover) with the Advanced subscription.- As with Amenities data, Accessibility analysis can be honed in on smaller areas by using the Explorer tool. Explorer allows you to create walking and driving catchments for any custom location and/or standard report location.In terms of cost, choosing a smaller boundary for your custom location does not change the amount it will cost. One custom location is included with both the Pro and Advanced subscriptions, however, if you were interested in more than one specific location, each additional custom location would cost a further $1,050.00 (excluding GST).

Thanks for the question. In short there are two ways you can access historic data - through our Discover tool (included in a Pro seat) or Insights Report (you need to opt in for 'archive reports' in your quote)When you buy a seat you are able to transfer it between logins if you'd like to. It's not uncommon for our consultants to initially have the account on their email address, and then once the project finishes we transfer the remainder of the account period to their client. Don't forget though that your client can have unlimited free seats, so they can have unlimited 'viewers' of the reports while you still have the primary access. Free seats don't have as much functionality as the paid seats, but they can still see most of the tools.

Here is some guidance on how to choose the best custom location size and shape. But if you're still unsure on whether your locations will provide good results, just send me through the locations and I can pass them on to our team to confirm their viability for use as custom boundaries. Best size: Depending on your geographic area, custom locations smaller than 3km2 (2km2 in CBD locations) may yield limited data due to a smaller sample size, potentially affecting the robustness of your findings. Some of our data results have an error of up to 50m, so shapes that are too 'narrow' can be problematic. ‍In instances where you are seeking to analyse the lifestyle around a specific location - such as a shopping centre or park - we recommend including a 1-block radius around this location to ensure you pick up all relevant activity. Best shape: The strength of our data is to provide you with the ‘context’ around your focus area. For this reason the best shape for a data boundary is usually a circle around your area of focus. We recommend a 1km radius for typical neighbourhoods, smaller for CBD locations, and larger for regional locations. The exception for this, is where there is a point of interest within your context that you wish to exclude from analysis so that it does not ‘contaminate’ your data. For example, if you are trying to understand visitation to your town centre, and there is a hospital on the town’s edge, you may wish to exclude the hospital from the analysis so that your visitation results reflect town centre visitors, and not the hospital visitors.Our Help Centre also includes articles on how to request a custom location or choose the best comparison locations.