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How will I know if the custom locations we have in mind are suitable for the custom boundaries? I know there are size restrictions and if it’s too small a space then it might not be possible, so it would be good to check this.
Here is some guidance on how to choose the best custom location size and shape. But if you're still unsure on whether your locations will provide good results, just send me through the locations and I can pass them on to our team to confirm their viability for use as custom boundaries.
Best size: Depending on your geographic area, custom locations smaller than 3km2 (2km2 in CBD locations) may yield limited data due to a smaller sample size, potentially affecting the robustness of your findings. Some of our data results have an error of up to 50m, so shapes that are too 'narrow' can be problematic. In instances where you are seeking to analyse the lifestyle around a specific location - such as a shopping centre or park - we recommend including a 1-block radius around this location to ensure you pick up all relevant activity.
Best shape: The strength of our data is to provide you with the ‘context’ around your focus area. For this reason the best shape for a data boundary is usually a circle around your area of focus. We recommend a 1km radius for typical neighbourhoods, smaller for CBD locations, and larger for regional locations. The exception for this, is where there is a point of interest within your context that you wish to exclude from analysis so that it does not ‘contaminate’ your data. For example, if you are trying to understand visitation to your town centre, and there is a hospital on the town’s edge, you may wish to exclude the hospital from the analysis so that your visitation results reflect town centre visitors, and not the hospital visitors.
Our Help Centre also includes articles on how to request a custom location or choose the best comparison locations.
I think I know what we need at the moment. There may however be additional elements we want to add further down the line as we develop our projects and get a better feel for what we can do with the data – I take it we would be able to add features and reports easily enough in the future?
Yes, you can easiily add 'Add ons' to your account at any time. Add ons include custom boundaries, Archive Reports, or premium data such as Activity Trends. To do this, simply log into your account, then use the 'Purchase Add ons' button on your Account portal to select the add ons you would like.
I’m thinking about the custom boundaries and historic data. Basically, we can use the standard information available through the ‘Pro’ subscription but want to also create 2-3 customer boundaries for projects that are soon to be starting. However, we have more projects in the pipeline but they aren’t as far advanced so we aren’t ready to consider these yet.So for now we are keen to sign up for the year ‘Pro’ subscription and include 3 custom boundaries, but then add some more later and just want to make sure the invoice reflects this.
You can absolutely start by purchasing the Pro subscription and three custom boundaries now and can add additional custom boundaries as they progress further in your pipeline; that is no issue at all. Custom boundaries can be purchased through our platform as an "Add on". To request additional custom boundaries, check out our Purchasing Guide in the Help Centre. This guide walks you through how you can build your own quote directly in our platform, as well as add "Add Ons" to your account. The Help Centre also includes articles on how to request a custom location or choose the best comparison locations.
I'm not sure what my Pro seat includes, if we start this month is it one month of data, and then one archive report? I thought we had a 12 month view but is that from this date onwards? I’d like to be able to contrast a warm month to a cold month to be honest as our assumption is that the weather and wind plays a big role in curbing visitation. Perhaps we should go for June?
The custom report that is part of your order will show September 2024 data and be refreshed monthly for the 12 months of your subscription. Each refresh shows the data results of the previous month.The archive report functions like a 'snapshot' of a point in time - a single calendar month - so it will always show the data results for whichever month you request it to cover.
I'm looking to purchase but want to review what services we need, and get a more accurate estimate. Please let me know how to do this.
We have a bunch of resources available online to help you with this. First, take a look at our latest pricing and features on the "Pricing" page on our website, or by clicking on the "Upgrade" button when you're logged into the platform. This will give you a summary of our prices and inclusions. Our Purchasing Guide (available in our Help Centre) also takes you through the steps on how to build a quote, and you can always book a time to speak with us if you need additional support.