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I’m curious to know what is ‘custom’ about the Springly 1.2km radius that forms part of our Pro subscription?I’m confused because the Pro Seat quote stated that it included detailed results for a custom location but Springly doesn’t seem any more custom than say Greenvale or Villton. Is Springly also one of the 9,300 ‘public’ locations?
All paid seats include 1 custom location. Custom locations are where you are able to define a geography of your choice, in this instance you have requested to align the data boundary with your 2023 results - a 1.2km radius from the centre of Midland.Custom locations are only visible by the person requesting it, and every month the data capture area will be the same.Custom locations also include:> Access to the Explorer tool, enabling you to dive into the amenities data> The monthly reports save in your library, enabling you to 'look back' month by monthSpringly is also included as a 'public' location. Public locations are generated from the busiest part of each suburb - this means they may move around from month to month if the 'busy' area changes.
The Activity over Time Tool appears to only be available for Springly. I thought this would be available for any ‘public’ location once purchased as an add on. The quote certainly doesn’t restrict it to the custom location. Could you clarify?
The Activity Over Time tool is an 'Add on', meaning it is only applied to a single report - in this instance it is applied to the Springly August 2024 data report.In your quote you were able to amend the quantities to 'add on' this section to additional reports. However since this tool already covers 13 months, our users typically only add it on one a year. For example, if you now decide to add it on to your August 2025 report, you will have a complete picture.
I'm wondering if you could provide some more colour to how the Relevance Score is calculated and what inputs go into that? I understand this is take from digital place data about how often a service/organisation is searched or accessed via maps but i wonder if you could help me differentiate the numerical scoring. Noting for example i saw that one public school with a preschool on site had a 1/10 relevance score whilst the public high school next to it had a 3/10. Presuming these are both heavily accessed buildings i wonder if you could help me understand this indicator more?
The relevance score is computed based on the quantity of engagement with each point of interest. Places with high scores have a high level of digital engagement for their place category (places are assigned to categories based on the proprietary classification system we have created) and their geography. This means that a place with a high relevance score may not be the busiest location in an area, however, the amount of digital interaction with it indicates how important and influential it is to the local community.
I’ve had a quick chat with my manager about this and there was a question I had on the ability to drill down or get more data on specific location (i.e. rather than just looking at the Springly area, I want to see about a street or park) and costs attached to this.
With the custom location provided as part of the Pro subscription, you can choose a boundary that provides the data results for a specific location. However, how small an area you can 'drill into' depends on the type of data result you are interested in.- Visitation data (movement and activity hotspots) has a limit to how 'small' a boundary you can choose to ensure the data still provides viable results. We can guide you at the time but typically we recommend selecting a boundary no smaller than around 500m across.- Amenities data analysis can be as fine grain as you choose using our Explorer tool. To do this, once you have set up a larger neighbourhood, you can use our Explorer tool to create smaller precincts for more in-depth analysis. Explorer is available for all custom locations with a Pro subscription and on all standard reports too (those that can be generated via the Front Desk and Discover) with the Advanced subscription.- As with Amenities data, Accessibility analysis can be honed in on smaller areas by using the Explorer tool. Explorer allows you to create walking and driving catchments for any custom location and/or standard report location.In terms of cost, choosing a smaller boundary for your custom location does not change the amount it will cost. One custom location is included with both the Pro and Advanced subscriptions, however, if you were interested in more than one specific location, each additional custom location would cost a further $1,050.00 (excluding GST).
One question I did have in terms of inclusions is whether the Pro seat for the Springly geography will include historical views as well? i.e. can I go back in time and if so, how far? Our real life observations of the place has led us to think that average visitation numbers look ok but in fact there is a great variation between when there is an event on and not. if the Pro Seat gives you access for 12 months, can I create a login for my client as ultimately they will have paid for it and will want to keep using past my project?
Thanks for the question. In short there are two ways you can access historic data - through our Discover tool (included in a Pro seat) or Insights Report (you need to opt in for 'archive reports' in your quote)When you buy a seat you are able to transfer it between logins if you'd like to. It's not uncommon for our consultants to initially have the account on their email address, and then once the project finishes we transfer the remainder of the account period to their client. Don't forget though that your client can have unlimited free seats, so they can have unlimited 'viewers' of the reports while you still have the primary access. Free seats don't have as much functionality as the paid seats, but they can still see most of the tools.