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What happened to our Springly custom location? Since we received our new location the old one is no longer on the viewport when I open the log in anymore...
We've checked your account, and both locations are still available, however only the most recent custom location is linked to the Front Desk landing page (which may be where the confusion lies). The way to look up all your locations is using the 'Reports Menu' section of the "Insights Report" tool. Under the "Your customised reports" section, you will see both Springly and Greenvale, just below your saved public locations.
I know the custom locations are using the boundaries provided, but I was wondering if it's possible for the hot spots to have a more organic finish to the shapes rather than just being cut off.
Yes we understand this request, and I've had a lengthy discussion with our analysts around it. In short, this 'cutting' is analytically correct, and further smoothing would distort the results. Analytically, heatmaps need to be calculated on a regular 'step'. When an irregular shape is used (such as the polygons) we have to use latitude and longitude as this 'step'. which creates a rectangular shape boundary for analysis - along the lat/long steps. The effect of this 'cutting' is most pronounced when there is a highly active pocket close to the edge of the shape.
I'm trying to interpret the hotspot data for Greenvale. When I look at the suburb results compared to the public report the hotspot data changes - as though the results are different for the same location. Should I request a custom location for my neighbourhood so that I know it is accurate?
The Greenvale report is one of our public locations - the way to 'split it up' would be to request additional custom boundaries for your more specific smaller areas. However the results for Greenvale as a whole is still correct. The difference that you see when you flick between the other locations is due to the scaling of the results. The colour scales on the results are 'bracketed' based on the percentile results for the data capture area. This means that 'very high' is the top 15 percent of all results within that data capture boundary. So if the boundary is bigger or smaller, the range shown is bigger or smaller. To illustrate this point a little further, another example would be if we looked at the whole of Australia in one view, probably only Sydney and Melbourne would appear 'very high' with the rest of Australia appearing 'normal' or even 'low'. If you want to discuss this further, then just let us know. If you'd like to request an additional custom location you can go ahead and do so through your Add ons cart in your Upgrade portal. The new location could be processed within 1 business day if you are still working to a tight deadline.
It’s probably a long shot, but is it possible to show our centre boundaries on the maps?
Sorry! I wish we could say yes, but unfortunately we cant show you custom boundary outlines on the individual maps. In your custom locations you can see the data capture boundary if you click on the "about this report" bar at the top of each report. This will expand the section and show you the precise data caputre area for the report.
We have found a couple of errors in the maps, typo and a couple of beaches labelled incorrectly. Is it possible for these to be amended? I realise you are using a third-party map base so you may not have any control over the labels.
Unfortunately we can't directly control the labels on the base maps. We use Mapbox, which is powered by Open Street Map (OSM). Typically someone at your Council would be maintaining this to make sure it is correct, and providing OSM with the correct polygons. Looking into this result, it appears that OSM has Moffat Beach running the whole distance from Dicky Beach right down to the point. Once OSM is changed, then Mapbox will be refreshed within a couple of weeks, if not sooner.
Can I zoom out and see multiple activity centres?
Depending on what data sets you are most keen to compare across different locations, there are different ways to do this.The Insights Reports are always one location at a time, and while you can toggle between locations (in the 'Reports' menu) to see how they compare, you cannot ' zoom out' to see more than 1 location in a single report. This is because each report is 'scaled' to itself - meaning 'high' activity in one location may be different to 'high' in another. For behavioural data (activity hotspots of visitation) you can easily compare locations to one another in the Discover tool. This interface allows you to click across different suburbs to see how the results change. For amenities mapping (to attractions) you can use the Explorer tool to compare custom locations to one another. Just utilise the 'compare mode' toggle, and this will allow you to select more than 1 location for comparisons and ranking.
I think I know what we need at the moment. There may however be additional elements we want to add further down the line as we develop our projects and get a better feel for what we can do with the data – I take it we would be able to add features and reports easily enough in the future?
Yes, you can easiily add 'Add ons' to your account at any time. Add ons include custom boundaries, Archive Reports, or premium data such as Activity Trends. To do this, simply log into your account, then use the 'Purchase Add ons' button on your Account portal to select the add ons you would like.